marketing Archives - The Chimes

Biola dissolves marketing division and removes a vice president

The decision, which will disperse the university’s marketing and communication operations across a number of departments, is said to be motivated by an emphasis on enrollment.

Thomas Rahkola, Editor-in-Chief • April 30, 2026

In an unprecedented move, Biola will dissolve its communications and marketing division and remove a vice president seat from President Barry Corey’s cabinet, according to an internal announcement on Wednesday April 15th. In a letter sent to faculty and staff, Corey announced that the division’s...

Sydney, Sabrina, and sales: the destructive power of advertising

Recent controversies surrounding Summer 2025 marketing campaigns should start conversations on the impacts and ethics of online advertising.

Kelly Van Duine, Managing Editor • November 14, 2025

According to USC, in 1970, the average person saw 500 ads a day. Now, in 2025, people view an average of 5,000 advertisements a day. While it may seem like we could simply “brush off” these images and videos and remain exempt from their messaging, studies show that ads can drastically change the...

Balenciaga is to blame for child exploitation in photoshoot

Fashion brand is responsible for its controversial marketing campaign.

Lauren Good, Staff Writer • January 18, 2023

Fashion brand Balenciaga recently sparked controversy across social media after launching a campaign that featured photos portraying children with sexually-implicated objects, implying that the brand condones child exploitation. After people expressed their concerns on social media, the brand publicly...

Thank God. student brand sparks gratitude

Thank God. inspires a posture of gratitude across campus through the widespread presence of their clothing apparel.

Fashion Castillo-Delgadillo, Arts & Entertainment Editor • October 15, 2022

Founded by junior business marketing major Grant Lawrence and Biola alumnus Sterling Reed, Thank God. has progressively developed a presence on campus with their apparel stating “Thank God” in simple but impactful designs. Lawrence and Reed hope that their brand is able to amplify gratitude across...