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The Student News Site of Biola University

The Chimes

The Student News Site of Biola University

The Chimes

The Student News Site of Biola University

The Chimes

Balenciaga is to blame for child exploitation in photoshoot

Balenciaga is under fire for launching a sexually charged campaign which exploited children.
Fashion brand is responsible for its controversial marketing campaign.
Lauren Good, Staff Writer January 18, 2023

Fashion brand Balenciaga recently sparked controversy across social media after launching a campaign that featured photos portraying children with sexually-implicated objects, implying that the brand condones child exploitation. After people expressed their concerns on social media, the brand publicly...

Self-promotional advertisements deceive voters

Self-promotional advertisements deceive voters
As presidential candidates increasingly use digital platforms to promote their campaign, voters should learn to fact-check self-promotional information.
Amanda Frese, Managing Editor October 28, 2019

Candidates of the 2020 presidential election are spending millions of dollars on their campaigns to reach as many people as possible through social media. President Trump has spent $3.5 million in Facebook advertisements, as well as $1 million in Google advertisements since 2016 for the 2020 election,...

Millennials gravitate toward multimedia authenticity

Jason Lin/ THE CHIMES
Advertisers must use more encompassing methods to connect with postmodern generation.
Tim Seeberger, Writer November 29, 2016
Advertisers must use more encompassing methods to connect with postmodern generation.

We need smarter ads and smarter blocks

Photo illustration by Katie Evensen/THE CHIMES
Internet users wrestle with the dilemma of not wanting intrusive advertisements, but wanting to support free content.
Jacqueline Lewis, Writer March 8, 2016
Internet users wrestle with the dilemma of not wanting intrusive advertisements, but wanting to support free content.

Not limited by clothing

| Cherri Yoon/THE CHIMES
Gender neutral clothing allows for greater freedom and prevents unnecessary gender division.
Catherine Streng, Writer November 5, 2014
Gender neutral clothing allows for greater freedom and prevents unnecessary gender division.