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The Student News Site of Biola University

The Chimes

The Student News Site of Biola University

The Chimes

The Student News Site of Biola University

The Chimes

Toxic masculinity vs. masculine toxicity

Toxic masculinity vs. masculine toxicity
The Gillette ad does not belittle masculinity–rather it calls us to purify it.
Andrew Morgan, Freelance Writer February 7, 2019

Gillette—yes, Gillette, the razor company—released a 60-second ad on Jan. 13 addressing “toxic masculinity.” Reactions have varied. Some support the message, some reject it and some think Gillette should lay off the activism and stick to selling razors. Whether a razor company should be engaging...

Time to ditch the term ‘toxic masculinity’

Time to ditch the term ‘toxic masculinity’
Give men real moral goals.
Brian Brooks, Freelance Writer January 26, 2019

In their first advertising campaign of 2019, razor manufacturer Gillette released a commercial bemoaning the entire male gender’s supposed complicity in phenomena ranging from bullying to sexual harassment. Although many viewers saw the ad as an encouragement for men to be “the best they can be,”...