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The Student News Site of Biola University

The Chimes

The Student News Site of Biola University

The Chimes

The Student News Site of Biola University

The Chimes

Sydney, Sabrina, and sales: the destructive power of advertising

Recent marketing campaigns by celebrities Sydney Sweeney and Sabrina Carpenter raise questions of how we can be mindfully aware of manipulative advertisements.
Recent controversies surrounding Summer 2025 marketing campaigns should start conversations on the impacts and ethics of online advertising.
Kelly Van Duine, Managing Editor November 14, 2025

According to USC, in 1970, the average person saw 500 ads a day. Now, in 2025, people view an average of 5,000 advertisements a day. While it may seem like we could simply “brush off” these images and videos and remain exempt from their messaging, studies show that ads can drastically change the...

Time to ditch the term ‘toxic masculinity’

Time to ditch the term ‘toxic masculinity’
Give men real moral goals.
Brian Brooks, Freelance Writer January 26, 2019

In their first advertising campaign of 2019, razor manufacturer Gillette released a commercial bemoaning the entire male gender’s supposed complicity in phenomena ranging from bullying to sexual harassment. Although many viewers saw the ad as an encouragement for men to be “the best they can be,”...