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The Student News Site of Biola University

The Chimes

The Student News Site of Biola University

The Chimes

The Student News Site of Biola University

The Chimes

Marketplace feminism insults women’s intelligence

adweek.com
False empowerment in advertisements takes focus away from true activism.
Morgan Mitchell, Writer April 26, 2017
False empowerment in advertisements takes focus away from true activism.

Pepsi commercial trivializes current political unrest

Pepsi commercial trivializes current political unrest
Advertisement by soda company relegates social unrest as marketing tool.
Lucas Weaver, Writer April 11, 2017
Advertisement by soda company relegates social unrest as marketing tool.

Listicles and clickbaits: the downfall of journalism

wikimedia.org
Drop in newspaper circulation has a deep ripple effect on the content produced in the world of journalism.
Tim Seeberger, Writer September 13, 2016
Drop in newspaper circulation has a deep ripple effect on the content produced in the world of journalism.

Skeptics commercialize the “myth” of Jesus

commons.wikimedia.org
Because Jesus was a real person, we should be wary of treating him with irreverence in advertising.
Lisa Quintana, Writer December 2, 2015
Because Jesus was a real person, we should be wary of treating him with irreverence in advertising.